Christmas donation 2025: GEZE supports projects to improve media and AI skills among children and young people
For many years, GEZE has cherished the tradition of making Christmas donations, through which the specialist in door, window and safety technology supports social associations and organisations. This year, GEZE is supporting two institutions that are committed to education and meeting the needs of children: Deutsches Kinderhilfswerk e. V. and AI goes to school.
Important expertise for young and old: with its donation, GEZE is promoting practical knowledge transfer in the promising field of AI and digital media. © Deutsches Kinderhilfswerk e.V. / GEZE GmbH
The world is changing rapidly – especially due to artificial intelligence (AI). For GEZE, the safe and thoughtful use of this technology is essential in enabling young people to recognise opportunities and actively shape the digital future. Because of this, the company supports projects that empower children and young people in their use of digital media, especially AI, offering them practical access while at the same time raising awareness on how to stay critical and stay safe when using new media.
Education and media literacy as the key to a future worth living
The goal behind the donation is media literacy. For GEZE, the safe and thoughtful use of new technologies is essential for young people. © Deutsches Kinderhilfswerk e.V. / GEZE GmbH
Both the German Children's Fund and "AI goes to school" offer practical workshops and educational programmes at schools. The German Children's Fund even offers programming at daycare centres. These organisations teach children, young people and educational professionals how to use digital media and AI systems responsibly. GEZE sees this as an important part of providing young people the tools they need to actively shape their future.
The Albert Schweitzer Gymnasium in Leonberg, which participates in the "AI goes to school" programme, is an example of how relevant these topics already are in today's educational system. The school systematically integrates AI topics into lessons and its school profile in order to give pupils practical access to the subject and equip them with both technical and ethical skills.
Robert Müller, STEM representative at Albert Schweitzer Gymnasium, emphasises the significance of this development: "Artificial intelligence will fundamentally change the lives and working environments of young people. For us as a school, this means teaching technical basics, promoting responsible use and explaining the opportunities and risks in a way that is easy to understand.
Villa Jo / Kinder- & Jugendhaus Stuttgart-Obertürkheim, one of the children's homes supported by the German Children's Fund, which was already supported by GEZE last year, is also involved in media literacy education for children and young people through the project "KInderleicht ?!? – Kinder erforschen künstliche Intelligenz” (Child’s play? Children explore artificial intelligence).
Artificial intelligence will fundamentally change the lives and working environments of young people. For us as a school, this means teaching technical basics, promoting responsible use and explaining the opportunities and risks in a way that is easy to understand.
Robert Müller, STEM representative at Albert Schweitzer GymnasiumGerman Children's Fund: programme supporting greater media literacy among young people
The German Children's Fund (Deutsches Kinderhilfswerk e.V.) and "AI goes to school" teach children and educational professionals how to use digital media and AI responsibly. © Deutsches Kinderhilfswerk e.V. / GEZE GmbH
The German Children's Fund (Deutsches Kinderhilfswerk e. V.), founded in 1972, is a non-profit organisation that campaigns for children's rights in Germany. It promotes projects in areas such as media literacy, democracy education, children's rights and child poverty. In particular, the German Children's Fund offers various support funds for children's and youth groups, associations and initiatives. Related current projects include "Media literacy – from nursery school to the media", "Digital self-defence" for young people aged twelve and above, and "Teaching the basics of AI".
"AI goes to school": Classroom workshops
AI in the classroom: The "AI goes to school" initiative educates young people on the technical, scientific, ethical and social aspects of AI. © Deutsches Kinderhilfswerk e.V. / GEZE GmbH
The AI goes to school initiative is a non-profit, independent organisation that has been offering practical workshops on artificial intelligence to schoolchildren in Germany, Austria and Switzerland since 2019. Young people are educated in the technical, scientific, ethical and social aspects of AI so that they can help shape the future in an innovative and responsible way. GEZE's donation directly benefits school classes, enabling them to take part in practical and interactive AI workshops run by "AI goes to school" at their local schools.
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